7 points on the importance of enterprise brand design

    Brand elements= brand name + brand note + category + quality + taste + character + morality

     Brand design is based on the correct positioning of the enterprise itself and the visual communication based on the correct definition of the brand. It is an image entity to assist the development of the enterprise, not only helping the enterprise to correctly grasp the direction of the brand, and can make people correct, fast carry on the effective deep memory to the enterprise image.

    The importance of brand design to enterprises can not be ignored, there are many enterprises, especially the small and medium enterprises, they believe that the company's product sales is the first thing to enterprise development, best sales performance can solve the many problems, such a situation in the early development of the enterprise is indeed useful, the first is to grasp the order, after a period of time, problems began to come to light, for example, the company doesn't have a complete visual image and is so disorganized that even the most basic business cards and file bags are not uniform that 100 companies go out to meet clients and are thought to be 100 different companies, the company does not have a uniform dress, name tag, file format and so on all the problems have come out, so in the visible and invisible affect the sales of products and customer loyalty to the company, sales go down, less orders, the boss doesn't know what's going on? A slightly conscious operator might ask a corporate strategist to analyze why the business is stagnating, and then go through the analysis and see that there is no problem with product quality, product distribution network, or human resources, that is, if there is a problem with the corporate image, it will be much more difficult to carry out the integration and adjustment of the corporate image at this time than it was to carry out the corporate image planning at the very beginning. The Enterprise itself has let the enterprise go astray, affect the development of the enterprise. The unconscious operator may never know what went wrong, and the business dies of mismanagement.

    Brand design generally includes: 1. Logo and VI system design 2. Brand packaging design 3. Branding album design 4. Brand advertising language design is the naming of an enterprise or product, logo design, graphic design, packaging design, display design, advertising design and promotion, the refining of cultural concepts, and so on, so that it is different from other enterprises or products of the personality-building process. The future belongs to brands, especially international brands, and the economy of the world's richest countries is built on brands, not products.